Stone enterprises should enhance immunity to enhance their competitiveness

    China currently has the technical Stone enterprises have already created a brand of their own ability Stone, the only surviving in the management of Stone brand in the creation of their own shortcomings, not in the method of finding practical ways to build their brands.
    Improve immunity to enhance their competitiveness
    To become more competitive brand of wisdom more calmly
 
    China currently has a stone enterprises small in scale, financial strength poor, the weak technical force, it is difficult to become the industry famous and some small and medium enterprises that need a higher brand publicity costs, and natural stone material is not processing, The formation of a homogenization of the fact that there is a brand congenital defects and not easily processed stone products, which led to some objective reasons Stone production enterprises have relaxed their pursuit of Stone Products finishing, it is difficult of quality, to a certain degree, the impact of the famous stone formation.
    However, some far-sighted enterprises Stone has been found for the inevitability of market discipline, and "doing fine, cast integrity, a brand name" enterprise development strategies. Kai Shek hit China Stone industry's first "Chinese Famous Trademark" on the stone industry is a tremendous encouragement. Kai Shek has been a lot of importance on brand building and brand extension or content, "Chinese Famous Trademark" to win more market opportunities. Holding "River Stone" - a piece of plated signpost, Kai Shek did not rest on its laurels, a brand must always maintain its competitive edge, only continue to innovate and seek breakthrough. Kai Shek first created "Dreams" artificial marble, and are now invested 150 million yuan to build man-made stone. "River Stone" - a piece of plated signpost River has its own sentimental Shirengou Description: We hope that the "river rock" brand left to the public the impression that the river is a stone stresses integrity, responsible, efficient, innovative and outstanding enterprises, it China take up a considerable market share, and its tentacles extend to a wider international market, the effectiveness of the acceleration increases every year, in order for the community to do more useful things, its team is a strong team harmony, their attitude , knowledge, skills with the ability of the global dialogue, and its staff through honest labor, healthy and happy, in a dignified and valuable life and work. Only such enterprises, in order to create China's first "China's well-known trademarks." Only such enterprises, it will not let a hundred years enterprises, the dream of a century brands have gradually distanced.
    From the other sectors, the brand-to-business efficiency, market share, customer reputation, and other factors affecting very large. above. At the same time, brand name products than similar products cost of sales to 3% -4%. Therefore, the trade - to "brand" the dependence of very great. Of course, creating a name brand enterprises Stone should not act with undue haste, a number of experts engaged in research that brand in foreign inspected 100 world famous enterprises, including 36 percent of enterprises have more than 100 years of history, 28 percent of the enterprises are 80-100 years history, 25 percent of the enterprises are 50-80 years old, only 6% of the world-renowned enterprises of starting the 50-year (for example, in the 10-20 years). China stone processing production history although a long, but to begin large-scale industrial production is only 20, a world famous enterprises to grow up depends on the long-term market test, the test on the users, not to be too hasty. Therefore, a brand Stone enterprises is a process, it is a necessity, a must. The face of the open market and business opportunities for the Olympic Games, China Stone enterprises if they do not establish his brand, and what means are there to improve their "immunity" to enhance their "competitiveness"? China Stone Network
    Brand experts pointed out that some of Stone production enterprises only attach importance to products, not to philosophy, market competition, not just price competition, the quality of competition, the competitive services, but more importantly is a brand competition, is a kind of cultural competition, a kind of wisdom competition. Enterprises must have a fresh and stylish culture. But overall, China's current technically Stone enterprises have already created a brand of their own ability Stone, the only surviving in the management of Stone brand in the creation of their own shortcomings, not in the method of finding practical ways to build their brands .
Not long ago, has been the main appliance business Jiang Lin  Group, unexpectedly announced enter ore mining areas, saying Jiang line to build China's first brand Stone. Finland Stone said the standards should be provided in strict accordance with the green products for China, and is willing to provide Chinese users corresponding technical cooperation. The industry believes that the strength of capital at home and abroad joined, we will certainly hastened the development of Chinese brands and world famous Stone brand. Well, how a brand Stone enterprises, SMEs how to achieve "is not a best-selling brands also"?
Creating Competitive Advantage
    For some SMEs not always lamented their competitive edge. The brand recognition, capital and product pricing and the quality of sales, product quality, and other areas with large enterprises are unable to match the face of the brand products of large enterprises aggressive marketing offensive, often unable to. Modern enterprise competition is not simply products, capital, technology, brand, and other aspects of competition, but the concept of competition, and ways of thinking competition. An enterprise can be lack of funds, lack of product visibility, but as long as no lack of ideas, all concepts, there are competitive advantages. "Intellectual resources" and "market resources", "human resources", "resources" combining the optimized combination of a strong business "marketing resources." Enterprises no need for enterprises to lack of funds, lack of price advantage on worrying about. Marketing experts Liu chun xiong that concept so long as they thinking advantages of their products to be competitive, but the intangible advantages are often more advantages than tangible value.
Way to set itself apart, start to avoid peer homogenization of the "confrontational competition."
    At present, the domestic has formed Kang, East 10%, Universal, Kai Shek, Dong sheng, Hui  Hua as the representative of the leading enterprises in the Stone Products characteristics of the professional and we have made some breakthroughs, but also more output of Large Enterprises - "popular goods of dependable quality," do not have their own characteristics. Large-volume also means that the proliferation of similar products in the domestic market Stone, Stone and their profit most space is limited. Coupled with the sharp increase over the past few years a large number , most of the situation Stone production enterprises is not optimistic.
    Industry analysis pointed out that most of the stone is the pursuit of short-term corporate interests. They do not have the key processing technology, no homogenization of competition out of the predicament; they are not concerned about brand building, not know how to improve their own competitiveness. This is the crux of the problem. Short-term interests of competition makes Stone Products serious imbalance between supply and demand, this imbalance is not simply reflect the shortage or oversupply, but the face of Focus, personalized and specialized market demand, lack of effective supply. Rapid capture the diverse needs of the market is seizing the opportunity of Stone enterprise premise, and the status quo is that very few enterprises will have to take the initiative Stone transposition thinking, consider the needs of customers.
Therefore, product innovation, marketing innovations, it is particularly important. The practice of Fujian Nan'an Yinhua very worthwhile information industry enterprises. "Yinhua" from the original sale of toilet table and pan bundled sales, product for sale Europe and the United States and won market favor. Therefore, the way to set itself apart, in raising the level of design and professional products from the above efforts, may find a way out of another realm.
Do refined, so specialized, so deep, so Brand
    According to statistics, in 2005 the scale of the above (the annual sales income of the 500 million or above) Stone production, processing enterprises total 1341, and its annual sales income in the amount of only 92. It is precisely these 92 enterprises, in 2005 to create a sales account for the industry-wide sales of nearly 40%. In such a situation, how to take the next road? Zou Stone Industry Association, referring to a two-win "that way": either as Universal, Kang, leading enterprises River, and others, just as do the market, a profound, so refined, and then push the whole country, and more is divided into processing outlets , 1.1 points built their own brand names; head or use Fujian, Guangdong and Shandong Lai zhou ,  Yunfu, and other regional natural resources and turn the stone production, processing-intensive enterprises in fighting caused intensive, high-efficiency industrial clusters to promote scale effect the industry's progress and the common development of enterprises.
    Perhaps it is because of the expansion of the current market demand for enterprise Stone had a wrong impression, after 20 years of wind and rain vicissitudes of the industry has yet to brand Stone too much effort from top to bottom, "brand-building" is almost a blank. Brand not established, it will be difficult to market a major breakthrough. Such an embarrassing foreign export enterprises is the deepest feelings - and compared to foreign products, no brand can only passively accept, in addition to the price advantage, almost nothing. The price advantage, and should always be taken at any time on guard against "dumping" label. Yunnan experience the pain of the brand is still a pain, vases similar size models of domestic and imported prices of the 100 times worse. This alert enough for the industry, fight price and sell products to the road gets narrower, eventually leading the right to speak or brand.
    The establishment of a corporate culture at the core of modern management system. In some stone plants, dust everywhere, everywhere materials release, the staff to find out the status quo is not surprising. This emphasis on modern management, the use of small enterprises must lead and set up factories in low profits, slow development, can’t stop talent, and even strokes less than talent. Any enterprise can not do without a high degree of brand loyalty and a high degree of specificity, and a high degree of stability and shared values with the staff team, and this team can not do without advanced corporate culture to the core of modern management systems and mechanisms. Garden-style head Kang in the plant area, almost no dust publicity; stone in the river, river stone factory went to the people who will be its dynamic, upright and cohesive touched by the corporate culture. "Thinking decision prospects," "character molded products," "system first, second veterans", "science and technology to build the industry model" ... "big companies", "big brands" All these ideas and vision, has been the industry was well-known, recognized.
    After the first licensing goods, the central place of integrity
    To create a brand-name, quality, credibility is the last word. Low-priced brand marketing behavior is not equivalent to a rock bottom price, through product quality, product configuration, integrity services in the "discount" to "by this" tantamount to suicide. Consequently, because they have lost their brand-building basis. Raising the "business value" and achieve "high value-added operations" is a sensible way forward. Without a brand name instead of the quality and integrity of the internal organs as to the development of the training.

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