Construction characteristics of enterprise culture to build the core competitiveness of the Stone Industry

    Stone sector in the promotion of enterprise culture and brand building into the crucial moment, planning director for the Sinorama • Reith, Mr. Bo as a reporter interviewed a Chinese Cultural Studies Professional Committee of the corporate culture, corporate culture renowned experts Our series commissioned Officer Wang . The full text is as follows:
Reporter: At present, as the stone building materials industry development trend of rapid development, I know that director is  China's famous corporate culture experts, the construction industry had the first domestic brands - China emerging   Construction and Development Corporation conducted a "golden tripod "naming corporate culture works, the classic works into the industry, please talk about our corporate culture stone industry into the necessity and importance.
    Wang: Stone is a rich connotation of the concept and existence, and social civilization is closely related to human life. Nature's good fortune, the campaign generated a celestial Stone, this is the course of events given the wealth of mankind. Since time immemorial, human beings in the exploration, understanding, use, master stone for the natural and social law. People in the use of its practical value, and in the development of its economic value and value of the goods, and then rose to its artistic and aesthetic value of the upgrade. At the same time, the progress of civilization, Stone culture, the arts, aesthetic value multiples in a geometric increase. One celebrity said, "people are in accordance with the laws of the United States to the construction." The door to Beijing as an example, after the founding of the "Left" thinking of the impact, we dismantled the Yong ding men, contrary to the laws of the United States, the Sun and reincarnation , in promoting a harmonious society today, the government has decided to rebuild Yong ding men, or return to the United States for the law-line. This is a most obvious example.
    China's stone industry is still at the preliminary stage, first, the lack of long-term planning for the development of Stone, was more of a short-term behavior, is the economic benefit; Second is really big can become strong and doing fine distinctions rarely Stone brand, the formation of a labor-intensive extensive management; Third, the overall quality practitioners low. Business leaders have lofty realm of the very small; industry ranks are mostly migrant workers, and contract workers, and the "black, big and rough" simple processing, and production. Stone also most enterprises only see the invisible visible and neglect, only to see the immediate and long-term neglect, only to see their own, local and neglect of a large stone industry ecological environment conservation, fell far short of operating capital, brand operations, cultural operators, the concept of operations, has not reached the creation of resources, reputation of the entire mutual noninterference in the internal affairs of lofty realm. A single stone industries and enterprises in China, economic outward degrees is not high, and foreign enterprises in the same industry have a history of the past century modern, large-scale Group business philosophy, business purposes and advanced management methods, marketing means a great gap, which is a Chinese and foreign operators Stone to the enormous cultural gap. In the same area, we and the Western countries by the same rules of the game to compete, and this is our real concern, and this is precisely Stone industry should strengthen the building of enterprise culture and the urgency of the entry points.
    Reporter: At present, the Stones were the nobility of competition disputes, chaotic state of disorder, a few farsighted entrepreneurs focused on creating brand stone industry, began with peer distance. Then corporate culture and brand building is how is the relationship?
Wang: In the competitive environment of disorder, Stone enterprises focus on the characteristics shaping corporate culture, we must strengthen their own brand building, the two complement each other and can not be separated.
First, the brand is the highest realm of corporate culture. No stone industry brands, then the stone is a pile of high-grade colorful stones. Branding is an important carrier of culture, enterprises need to adopt brand to the market, to show their community, and thus to examine the pros and cons of corporate culture, unique and effective. Only by combining corporate culture can truly brand-building landing. Effective enterprise culture, we must earnestly cultural infiltration to be personalized business, upgrading enterprises or enterprises producing key products and services competitiveness, a tremendous brand effect.
    Second, the brand is the realm of high culture. Of course, technology, quality, marketing, and other factors in the brand-building process is indispensable, but a successful brand is the essence of culture. Because of technology, quality customer merely satisfied natural product or service needs, and customers are truly touched its deep cultural aspirations, emotional needs met. The lack of cultural content brand building is feeble, and only when the brand has a unique core values, contains distinctive culture, and become a cultural symbol, a great intangible assets can conquer the market.
    Brand is the carrier of culture, cultural condensation in brands, as well as brand management infiltration in the entire process of the idea, will, a code of conduct and team style embodies. Corporate Culture and the coordinated development of brand management business is the best state, we should do a market-oriented culture and also focus on the culture of doing brand.
Reporter: Corporate Culture for the upgrading of Stone core competitiveness of this important relationship, then Stone Enterprise Culture contains what? How to plan? What are the key and difficult? What should pay attention to the problem?
Wang: Stone industry enterprise culture include the following levels: one, Stone industry itself includes two cultures, and cultural characteristics of a natural person in the spiritual and cultural. Second, economic and stone culture is a mixture of cultures, the two can not be separated. Enterprises in the development, use, exchange Stone at the same time, it has given operators of the cultural ideas, business purposes and one set of values, but this culture is advanced and backward concepts of points, there are good and bad points of, and consciously and non - conscious of the points, the points system and fragmented. All outstanding Stone enterprises, bigger and stronger, so do fine distinctions Stone enterprises, can sustainable development Stone enterprises, all of which have advanced management concepts, advanced enterprise purposes, advanced management ideas and methods, advanced marketing idea and means. Instead, in a negative, hovering very low level, move forward, a difficult task.
    Stone enterprises enterprise culture. We must first stone industry enterprise culture conduct a full investigation into the status quo, advantages and accurately identifying problems finding right, and effectively advanced enterprises recognize that the building of enterprise culture gap.
    Second, the corporate culture is an organization recognized by all in the life of the working guidelines. There are two key: First, the concept of scientific position; second full publicity, the full identity, and to realize this and vector twin-inclusive, experts and enterprises win-win.
    Third, enterprises should not only comply with the general rules of cultural construction, but also take into account the special stone culture itself law.
    Fourth, we should have an open vision, innovative thinking, overview ancient and modern, compatible with Western, mastery, self-stone style with Chinese culture and the characteristics of the industry enterprise culture.
Fifth, Stone operators or entrepreneurs to cultural consciousness. Entrepreneurs must first attach importance to corporate culture, which is a prerequisite for the building of corporate culture. The concept of change and system transformation promote each other, but to advance the concept of change, the leaders must set an example, do the corporate culture change, advocates, diagnosis, disseminators.
Reporter: You Shek of China's cultural development and the development prospects of Stone What is the expectation and Message?
    Wang: China is a big country of Stone's stock, is also spending big country, its rich reserves, the varieties and colorful, rich in rare stone, which is the world's no country has the unparalleled. However, the stone is a non-renewable resource, the national strategic resources an important component of the resources, we are to achieve the sustainable development of stone industry, we must do a good job in the stone industry of scientific planning and good scientific development, protection and use. Stone construction industry enterprise culture Stone industry is realizing the scientific development and the important thinking of sustainable development, and an important means of important ways.

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